Protected: UX Optimization – Cart & Checkout

During my time at Clearhead and Accenture, I focused on optimizing digital experiences to improve usability, accessibility, and user flow. Using tools like Google Analytics, Hotjar, and Optimizely, I analyzed traffic data, heat maps, and usability testing results to pinpoint where users struggled to complete tasks or where experiences fell short of their needs.

Design variations were crafted based on hypotheses to address these challenges and tested against the control experience. By analyzing performance data across variants, I identified winning designs, resulting in measurable improvements—such as a 15% increase in checkout completions and a 20% reduction in cart abandonment—before rolling them out to 100% of site traffic.

For e-commerce clients, cart and checkout flows often posed the greatest challenges. The examples provided highlight solutions I designed to address these bottlenecks. Beyond e-commerce, I also worked on optimizing product detail pages, search experiences, and onboarding flows, always applying user-centered design principles to deliver results aligned with business objectives.

Collaboration with cross-functional teams, including product managers, developers, and data analysts, was key to ensuring that all designs were both technically feasible and aligned with business goals.