Experience

2017 - 2023
Accenture Song

Experience Design Manager & Optimization Strategy Lead

  • Lead design thinking and problem solution mapping workshops for global client accounts.
  • Leveraged user feedback through usability studies and data analysis from A/B/n testing to optimize product designs for maximum engagement.
  • Developed detailed wireframes, prototypes, mockups, style guides, and other design artifacts for web applications.
  • Identified potential risks associated with proposed designs before implementation in order to mitigate any issues down the line.
  • Optimized existing user interfaces by conducting heuristic evaluations then recommending changes accordingly.
  • Presented designs to clients along with recommendations based on data analysis.
  • Analyzed metrics from existing products and developed strategies for improving design performance across various channels.
  • Led and directed team members on effective methods, operations and procedures.
  • Conducted quality, timely performance feedback and performance appraisals.
  • Identified operational process inefficiencies to recommend necessary improvements.
  • Facilitated the acquisition of new business by responding to requests for proposal and delivering RFP presentations to prospective clients.
  • Interpreted analytics data to optimize the user journey across multiple channels.
  • Ran brainstorming sessions with cross-functional teams to generate ideas.
  • Consulted with clients on UX strategy development including objectives, goals, and timelines.
  • Mentored junior designers in UX processes, techniques, and tools.
  • Collaborated with developers during implementation phase to ensure accuracy of designs.
2015 - 2017
Clearhead (acquired by Accenture Interactive)

Senior UX Designer & UX Research Lead

  • Optimized user experiences through variant experimentation and analysis of qualitative and quantitative data to validate efficacy of solutions.
  • Lead design engagements for world-wide brands in retail, consumer goods, telecom, fin- tech, insurance, utilities, automotive, and entertainment (to name a few).
  • Developed content strategies and navigation schemes to improve usability of web applications.
  • Developed storyboards to illustrate use cases for complex features and interactions.
  • Optimized existing products by implementing UI and UX best practices.
  • Researched emerging technologies such as virtual reality and augmented reality.
  • Participated in, created and facilitated collaborative ideation sessions with cross-functional partners and leadership.
  • Developed information architecture schematics including taxonomies, metadata models and navigation systems.
  • Planned, recruited, and conducted moderated and unmoderated user testing, research and analysis.
  • Created detailed reports summarizing key findings from research studies.
  • Generated innovative ideas for future research projects that align with organizational goals.
  • Tracked project progress, identified challenges, and devised solutions accordingly.
  • Analyzed and synthesized large amounts of qualitative and quantitative data.
2015
Expero, Inc.

Senior UX Designer

2013 - 2015
Springbox

Director of User Experience / Design Lead

2013
Design For Use

Senior Interaction Designer

2011 - 2013
MyEdu

Senior UX/UI Designer

2008-2011
Dun & Bradstreet - Hoovers Inc.

UX/UI Designer & Developer

Education

2006
Reading College of Art & Design

Film Photography

1996
Austin Community College

Graphic Design & Illustration

1993
University of Texas at Austin

B.A. in Archaeological Studies

Design Skills

Optimization Strategy

95%

User Experience Design

100%

A/B/multivariate Testing

90%

Accessibility Standards

85%

Competitive Analysis

95%

Data Visualization

75%

Design Leadership

90%

Design Thinking

100%

Information Architecture

90%

User Journey Mapping

80%

Wireframe and Prototype Design

100%

UX Research and User Testing

90%

Angioplasty

1%

Photography

80%

Leathercraft

56%