Led design thinking and problem solution mapping workshops for global client accounts while managing a team of UX Designers and Researchers. Leveraged user feedback through usability studies and data analysis from A/B testing to optimize product designs for maximum engagement and conversion.

• Streamlined checkout experience for clothing retailer resulting in a potential increase of $368k in annual revenue
• Enhanced online experience for prospective students leading to up to $7M increase in annual revenue for an online university
• Trained internal and external (client) teams the fundamentals of Design Thinking and PSM methodologies
• Created detailed wireframes, prototypes, mockups, style guides, and other deliverables for web applications
• Optimized existing UIs by conducting heuristic evaluations and recommending changes accordingly
• Presented designs to executives and stakeholders with data-backed analysis
• Led and directed design team members on effective methods, operations, and procedures
• Conducted quality, timely performance reviews and feedback and represented team members in semi-annual performance appraisal process
• Identified operational process inefficiencies to recommend improvements
• Help acquire new business by creating deliverables for RFP presentations
• Analyzed site traffic data to optimize user journeys across multiple (online & offline) channels
• Maintained communication and collaboration with cross-functional teams
• Consulted with clients on UX strategy development
• Mentored junior designers in UX processes, techniques, and tools
• Closely collaborated with developers to ensure accuracy and functionality of designs

Optimized user experiences through mulit-variant experimentation and analysis of qualitative and quantitative data to validate efficacy of solutions.

• Redesign of an entire skin-care ecommerce site created a 3.5% lift in revenue per visit with a 10% lift in mobile revenue per visit
• Designed & tested “Blender Recommender” that led to a 5% increase in add-to-carts and a 47% increase in order conversions
• Led design engagements for world-wide Fortune 100 brands
• Developed content strategy, navigation schemas, and information architecture to improve web application usability
• Illustrated use cases for complex features and interactions through storyboards and prototypes
• Utilized UI and UX best practices to optimize existing products
• Modeled IA schematics, taxonomies, metadata models, and navigation systems
• Planned, recruited, and conducted moderated and unmoderated user testing, research, and analysis
• Created and delivered detailed reports summarizing key findings from research studies
• Tracked project progress and resources, identified challenges, and devised solutions accordingly