Optimizing Digital & Environmental Experiences

Research • Strategy • Design • Optimization

Hi, my name is Mark Couvillion. I have an extensive career designing and optimizing interactive experiences for humans on both internal teams and as a consultant. My areas of expertise include UX Strategy, Information Architecture, Taxonomy, Usability Testing, Quantitative and Qualitative Research, UI Design and Development, Design Team Management, and Optimization Testing/Experimentation.

Work & Process

For client protection, I am only able to provide actual work samples by request at this time. I am in the process of putting together some anonymized use cases to show here.

About My Approach

I see design as a method for solving problems. In order to be successful with a solution, you need to fully understand the problem. I employ the use of qualitative and quantitative data to highlight, define, and validate the problem and use controlled testing to validate any design solutions. When dealing with new ideas or complex multi-page user flows, this is typically through the use of prototypes and user testing in an iterative method. When optimizing existing experiences for users, this is done in smaller, measurable changes and testing with live audiences using A/B, multivariate, or multi-armed bandit experiments where data can be precisely measured. When designing, I am typically using Figma for layouts and prototyping and am equally comfortable working with Sketch or Adobe XD if needed for collaboration with internal teams. I will also rely on Photoshop or Illustrator if new assets are required and use standard Microsoft or Google business software for documentation and presentation.

Top Brand Experience

This is a short list of brands that I have had the pleasure of working with.

About Me

I am a multi-talented artist and data sponge that is driven to fix all of the bad UX that exists in our world today. With a background in print, front-end development, application design, research, and archaeology, my approach to design is centered on the understanding the user and providing intuitive interfaces and journeys. My methodology focuses on identifying problems first and validating those problems with research and data. Once the problems are identified, you can begin to develop hypotheses for solving them and use testing and data to optimize the experience to not only solve the problem, but produce measurable results for KPIs.

Testimonials

Mark was one of the very first designers we hired at Clearhead. We knew he brought considerable User Experience Design skills and that, with this experience, came great empathy. What we could not have known, was how Mark would grow, based on his empathy, into a great researcher, team and culture leader and coach to less experienced designers. Mark is kind and even tempered. He's a great listener and deeply curious, skills which are necessary for all great designers and teammates. Clients appreciate Mark and his co-workers really adore him. We called him "Couv" at Clearhead and I'd jump at the chance to work with Couv again.
Matty Wishnow
Mark is one of the most insightful, earnest people I’ve ever worked with. While we worked together at Clearhead, he was not only a reliable team member and high performer, but was also a beloved addition to the culture of our company. If you have the opportunity to work with Mark, do not hesitate to take it.
Glynn Jordan
Mark is an expert in his field and possesses the skill to design very complex web applications. He is methodical and precise in his work. His knowledge spans from the practical principles of user research to thinking through and creating intricate user flows. I trust Mark to create the right solution to an end users problem.
Maria Seaver
As my design manager, Mark was always a leader who cared about his team and their personal growth. Moreover, he understood others' individual strengths and how best to support them at work. In my opportunities to partner with Mark on various assignments, he always created an environment where others could effectively collaborate and apply their creativity. It was always great working with Mark and I know that his next role will be lucky to have him.
Mitch Atkin
Working with Mark was a pleasure from a personal as well as a professional standpoint. His design work is excellent and thorough, and always completed in a timely manner. He thrives both on his own and in a collaborative environment, and fosters a workspace that is natural, easygoing, and professional.
Valle Hansen

Copyright ©2023, Mark Couvillion