Mark Couvillion

Hello. I’m Mark.

I’m a user experience (UX) designer and researcher specializing in conversion rate optimization, managing and conducting user research, and analyzing quantitative and qualitative data to make informed design decisions.

I bring over 20 years of experience in human-computer interaction and am strongly rooted in user-centered design principles.

I have worked for some of the world’s most well-known brands, helping clients reach their conversion and revenue goals through problem-focused, data-informed A/B and multi-variate testing. I am a strong communicator and enjoy collaborative work in fast-paced, cross-functional team environments. I have more than 5 years of experience leading and managing small design teams and mentoring early-career designers in their career growth and skills progression. Based in Austin, Texas, I am currently looking for roles in user experience strategy, design, research, and/or product optimization.

Sample Work

Creating A Value Proposition

Creating A Value Proposition

Optimization, Product, Prototypes, Purchase Funnel
Taxonomy & Navigation Redesign

Taxonomy & Navigation Redesign

Navigation, Optimization, Product, Purchase Funnel, Redesign, Retail, Strategy, User Flow, Visual Design
Complete Site Redesign

Complete Site Redesign

Navigation, Product, Purchase Funnel, Redesign, Retail, Strategy, User Flow, Visual Design
Information Architecture & Navigation Redesign

Information Architecture & Navigation Redesign

Navigation, Optimization, Product, Prototypes, Purchase Funnel, Redesign, Retail, Strategy, User Flow, Visual Design
Advertising Publishing Tool

Advertising Publishing Tool

Navigation, Product, Prototypes, Purchase Funnel, User Flow, Visual Design
Experience Mapping

Experience Mapping

Research, Strategy, User Flow

Clients

Testimonials

Skills

Optimization Strategy

User Experience Design

A/B/multivariate Testing

UX Research & Testing

Design Leadership

Design Thinking

Wireframe & Prototype Design

Information Architecture

User Journey Mapping

Competitive Analysis

Accessibility Standards

Data Visualization

Photography

Industries

Retail - Ecommerce

Fin-Tech

Automotive

Insurance

Technology

Telecom

Entertainment

Energy

Healthcare

Professional Sports